INNOVATIVE SHELL FUELS

As the world of fuels evolves, Shell remains at the forefront of innovation, expanding and refining a portfolio of fuels that work for fleets today and tomorrow.

shell innovative fuels
INNOVATIVE SHELL FUELS

Shell fuels engineered for performance and efficiency

Shell fuels deliver a wide range of benefits, from improved fuel economy and cleaner engines to lower emissions and long-term engine protection. These fuels are developed through decades of research and real-world testing, helping businesses reduce their environmental impact without compromising operational performance.

Shell provides conventional fuels optimised for efficiency alongside advanced alternatives derived from renewable and low carbon sources. This gives fleets practical, cost-effective options for reducing emissions while achieving the high levels of on-the-road performance they deman

High performance quality fuels

shell v-power

Shell V-Power

Shell V-Power represents the highest level of Shell fuel technology. Developed over more than five years by over 150 fuel scientists across seven global technology centres, Shell V-Power is designed to clean one hundred percent of vital engine parts and help prevent future build-up.
This helps engines perform like new, fill after fill. Shell V-Power is the only fuel used, trusted, and recommended by Scuderia Ferrari HP, reflecting a long-standing technology partnership built on performance and innovation.

Available as Shell V-Power Diesel and Shell V-Power Petrol, it is ideal for fleets that prioritise engine cleanliness, responsiveness, and protection.

Shell FuelSave

Shell FuelSave is scientifically proven to improve fuel economy by supporting engine efficiency across every journey. Its advanced formulation helps clean and protect critical fuel system components such as intake valves and fuel injectors, reducing performance-robbing deposits.

Shell FuelSave Petrol and Shell FuelSave Diesel are well suited to fleets focused on reducing fuel consumption and emissions while maintaining everyday reliability.

Proven fuel economy improvements

In controlled testing, Shell FuelSave Unleaded delivered up to fifteen kilometres more per tank for light-duty vehicles, representing around a two percent improvement in fuel economy.

For heavy-duty vehicles, independent testing confirmed fuel savings of up to 3.75 percent per tank, achieved through enhanced cleaning of engine components. Over time, these gains can deliver meaningful reductions in fuel spend and emissions.

shell fuel save

Lower carbon and emissions reducing solutions

INNOVATIVE SHELL FUELS

AdBlue

AdBlue supports cleaner diesel operations by reducing harmful nitrogen oxide emissions. When used in Selective Catalytic Reduction systems, AdBlue can reduce nitrogen oxides in exhaust emissions by up to ninety percent by converting them into nitrogen and water vapour.

Shell renewable electricity for electric vehicles

Shell innovative fuels extend beyond liquid fuels. Shell Renewable Electricity powers electric vehicle charging using electricity generated from renewable sources such as wind and solar.

By charging electric vehicles with renewable electricity, fleets can further reduce emissions while supporting wider sustainability goals. This makes electric vehicle adoption even more impactful as part of a long-term emissions reduction strategy.

INNOVATIVE SHELL FUELS
Shell Renewable Diesel - HVO

Shell Renewable Diesel (HVO 100)

Shell Renewable Diesel (HVO 100), also known as Hydrotreated Vegetable Oil, is a low carbon alternative that can replace conventional diesel in many vehicles. Produced from renewable feedstocks, it can significantly reduce lifecycle carbon emissions while offering clean combustion and strong cold-weather performance.

Shell Renewable Diesel (HVO 100) allows fleets to reduce emissions immediately without changing vehicles or refuelling infrastructure.

In Europe, Shell Renewable Diesel, offers up to 90% less CO2e² emissions compared to B7 diesel³ on a life cycle basis.⁴

Accessing innovative Shell fuels through Fleetmaxx Solutions

Shell innovative fuels are available to fleets through Shell fuel cards provided by Fleetmaxx Solutions. These fuel cards give drivers and businesses access to Shell’s full range of fuels, electric vehicle charging, renewable electricity, and AdBlue across an extensive nationwide network.

With Shell fuel cards from Fleetmaxx Solutions, businesses can align fuel choice with emissions goals while benefiting from simple administration, clear reporting, and flexible pricing options to suit their operational needs.

Access Shell fuels with our Shell Fuel Card Range

A future-focused fuel strategy

From Shell V-Power and Shell FuelSave to renewable diesel, AdBlue, electric vehicle charging, and renewable electricity, Shell continues to lead fuel innovation for lower emissions fleets.

By choosing Shell innovative fuels, businesses can take practical steps towards reducing emissions today while preparing their fleets for the demands of tomorrow, all supported by proven technology and a trusted global energy brand.

Unlock rewards with Shell Go+ and Fleetmaxx 

Shell GO+ rewards

Enjoy savings and rewards with Shell GO+ Rewards, the loyalty programme for Fleetmaxx Solutions customers using Shell EV CRTShell CRT, Shell Hybrid  and Shell Fleet fuel cards. Get points and unlock savings —just fuel up, shop, charge and make every journey more rewarding.

How Shell GO+ Rewards works:

  • 2 points per litre of Shell V-Power
  • 1 point per litre of regular Shell diesel and petrol.
  • 1 point for every kWh charged at Shell Recharge branded charge points
  • 1 point for every £1 spent on selected in-store products at participating Shell service stations

You can pay with your points towards your personal fuel, and shop purchases or you can exchange your points for rewards and partner e-gifts cards – turning business miles into personal smiles!

Opening a fuel card account is simple. It only takes 5 minutes

Fleetmaxx Customer service

Contact our Shell fuel card team today

Our team of friendly advisers are on hand to discuss all of your requirements.  Please complete the simple enquiry form, and we’ll get back to you promptly.

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