Innovation on the road: Join Fleetmaxx at FORS 2025
FORs conference 2025 guide by Rachel Pearson, Advanced FORS Practitioner, Fleetmaxx Solutions, Whitstable
On 23rd October 2025, I’ll be proud to represent Fleetmaxx Solutions as we attend and exhibit at the FORS Annual Conference at the ICC Birmingham.
It’s always a highlight in my calendar — a chance to reconnect with familiar faces, meet new contacts, and share ideas with others who are passionate about making fleets safer, more efficient, and more sustainable.
This year’s agenda promises an exciting line-up of sessions covering everything from compliance and risk management to the changing face of the transport industry.
Innovation & technology panel
One session I’m particularly looking forward to is the Innovation & Technology Panel (15:10 onwards), featuring experts from Portland Analytics, DAF Trucks, and Haulage Hub.
For me, keeping up with the rapid pace of change in technology is critical. If we want to stay competitive and compliant, we can’t stand still. Whether it’s vehicle power, data analytics, or AI-driven planning, technology is reshaping the way fleets operate — and it’s essential we help our customers stay ahead of the curve.
That’s exactly why at Fleetmaxx Solutions we’ve invested heavily in expanding our own suite of MaxxEV solutions and digital tools.
Powering the future with MaxxEV
The shift towards electric and hybrid vehicles is no longer “around the corner” — it’s here. We’re delighted to support our customers with a full range of EV charging solutions:
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Shell Recharge card – Access 11,000+ EV charging points across the UK, with costs consolidated alongside your traditional fuel spend.
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Rightcharge card – Manage public and home EV charging on one simple platform, giving you visibility of costs wherever your drivers charge.
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MaxxEV solutions – A complete package designed to make the transition to electric fleets as seamless as possible.
These tools don’t just help operators adopt EVs — they help them manage the costs and admin that come with it, while ensuring drivers stay on the road.
Shell Recharge card: powering your electric fleet
Convenient, simple, and reliable, the Shell Recharge card is designed to keep your EV fleet moving.
🔹 11,000+ UK charge points — including 2,500+ rapid chargers.
🔹 90% of UK drivers are within a 10-minute drive of a Shell rapid charger.
🔹 One card for everything — pay for EV charging and traditional fuel together.
🔹 Shell GO+ Rewards — drivers earn rewards with every recharge.
🔹 100% renewable energy — all charging is powered by certified renewable sources.
🔹 No driver expense claims — everything is billed directly, simplifying admin.
With Shell Recharge, you can reduce fossil fuel costs by up to 10p per litre while simplifying invoicing with a single consolidated bill for both EV and fuel use.
Rightcharge EV card: simple charging at home and on the road
The Rightcharge card makes it easy to manage your employees’ EV charging costs — whether on the road or at home.
🔹 61,000+ UK connectors across 39 public charging networks.
🔹 Home charging reimbursements — automatic, accurate payments made directly to employees’ energy suppliers.
🔹 One clear monthly invoice — combining all public and home charging costs.
🔹 Fraud protection & compliance — ensuring fair, secure reimbursements.
🔹 Carbon reporting — track fleet carbon footprint with one dashboard.
Rightcharge gives operators complete visibility and control over charging expenses, eliminating paperwork while ensuring drivers are never out of pocket. With one card and one system, you can cut admin and make EV charging as seamless as filling up at the pump.
Smarter route optimisation with My Transport Planner
Another innovation I’m looking forward to highlighting at the conference is My Transport Planner, our AI-driven route optimisation platform.
This state-of-the-art, pay-as-you-go tool helps fleets of all sizes plan routes more efficiently, cut costs, and reduce emissions.
Benefits include:
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Lower costs – Cut fleet operating costs by up to 30% through lower mileage, reduced overtime, and improved utilisation.
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Quicker planning – Optimise routes in minutes, with drag-and-drop features and real-time ETAs.
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Higher productivity – Spend less time planning and more time moving goods.
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Lower mileage & emissions – Reduce mileage by up to 20%, cutting fuel use and carbon output.
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EV-friendly optimisation – The platform accounts for charging times, infrastructure, and hybrid/electric fleet needs.
All of this is available at a simple daily cost of 99p per vehicle route — with savings that deliver an instant return on investment.
For fleets under pressure to cut costs and emissions while staying productive, this is a game-changing solution.
Looking ahead
The FORS Conference always reminds me why I’m so passionate about this industry. Every year it provides the perfect opportunity to learn, share ideas, and push the industry forward together.
At Fleetmaxx Solutions, we’re proud not just to supply fuel cards, AdBlue®, and compliance tools, but to bring innovative solutions like Shell Recharge, Rightcharge, MaxxEV, and My Transport Planner to our customers. Because helping fleets work smarter, not harder is what will define the future of transport.
See you at the FORS Conference
If you’re attending the FORS Conference 2025, please stop by our stand. I’ll be there with the Fleetmaxx Solutions team, along with Steve Hale from our Transport Consultancy partners and Steve Hall from Shell.
Together, we’ll be ready to talk about how we can support your business in becoming safer, more compliant, and more cost-efficient.
I’m looking forward to catching up with familiar faces — and meeting new ones. Let’s share ideas, tackle challenges, and keep driving the industry forward, safely.
📞 To find out more before the event, or if you can’t make it on the day, please contact our team on 01227 936853.
FORS Conference 2025 full agenda
🔹 Opening Remarks & FORS Update (10:00 – 10:20)
Andy Salter and Geraint Davies will set the tone with key updates from FORS – always useful context for operators planning ahead.
🔹 Keynote from Kevin Rooney, Senior Traffic Commissioner (10:20 – 10:45)
Kevin will be sharing his perspective on ‘Compliance for tomorrow’s fleet’ – an increasingly important subject as regulations evolve.
🔹 Training & Safe Driving (10:45 – 11:10)
Glen Davies and Paul Smithson will explore how professional development and training (including through Protea) can shape a safer, more efficient fleet.
🔹 FORS Inaugural Operator Awards (12:00 – 12:15)
It’s fantastic to see outstanding operators getting recognition. I’ll be cheering you on from the exhibition hall!
🔹 Road Safety & Risk Management (12:15 – 12:55)
This includes both a talk from Brake – the road safety charity, and a panel discussion featuring DEKRA, Driving for Better Business, and Tarmac. Real insights from the frontline of risk.
🔹 Mental Health & Well-being (12:55 – 13:15)
An often-overlooked but critical part of running a responsible operation – I’m glad to see Mates in Mind on the agenda again this year.
🔹 Innovation & Technology Panel (15:10 onwards)
I’m always keen to see how emerging tech from Portland Analytics, DAF Trucks and Haulage Hub is helping fleets work smarter, not harder.
